HER TIME TO PLAY
Elevating your game on the court requires investing in your development off the court.
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HER TIME TO PLAY
Her Time To Play is the NBA and WNBA's national initiative dedicated to championing change on behalf of girls and women and providing them with ways to connect, collaborate, and actively engage with one another through the game of basketball.
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Next Level Mentality
Win from within
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Business of Basketball
Expand your vision
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LEADERSHIP
Lead outside the lines
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TITLE IX EDUCATION
Understand your history
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PERSONAL DEVELOPMENT
Own your future
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Next Level Mentality
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How Big is the Business
of the WNBA?
Key Takeaways
Ratings for first five games of the 2021 season featured a 74% YoY boost
Halfway through the 32-game campaign, ratings were still up 44% compared to 2020
The July 11 contest between the Aces and the Wings aired on ABC in front of 643,000 viewers, the biggest audience for a WNBA game since 2012.
That mark was broken by Aug. 15’s Storm-Sky game on ABC, which drew 755,000 viewers
Overall, regular season viewership is up 42% over 2020 and 24% over 2019
5 Things High-Performing Teams Do
Mikey Williams In Conversation With Naomi Osaka: 'We're Young Black Athletes. We Have Spotlights On Us'
Naomi Osaka was the first Asian tennis player to be ranked No. 1 by the Women's Tennis Association and the first Japanese-born player to win a grand slam.
Mikey Williams is an American basketball player who attends San Ysidro High School in San Diego, California. He is a five-star recruit and one of the top players in the 2023 class.
Key Takeaways
During the summer of 2020, tennis superstar Naomi Osaka and high school basketball star Mikey Williams sat down for a conversation about being young athletes with a platform to inspire change
Mikey Williams asked Naomi Osaka: Do you have any advice for becoming an entrepreneur as an athlete?
“I feel like I’m still learning a lot. Thankfully, I learned for a short while from Kobe [Bryant]. But everything that you’re interested in is an opportunity, and there’s no such thing as a stupid question when you’re in meetings. Most of the time, people don’t expect athletes to really get involved in the product. They just expect you to be a figurehead. But the newer generation is really becoming involved, trying to be investors.”
Both spoke about being role models at a young age because it’s important to build a legacy and use your platform positively
Mikey Williams: “We’re young Black athletes. We have spotlights on us. I want to be that role model for somebody. Hopefully I’m going to be fortunate to do things like build schools, help out kids in need and put more people on to HBCUs. It’s really important we understand our power.”
Naomi Osaka: I want to keep growing and not just be referred to as “the tennis player.” Hopefully I’ll be able to do some more cool things in the future.
Next Level Mentality
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March Madness Reportedly Generates $410M of In-Game Brand Exposure
Key Takeaways
Men’s and Women’s NCAA March Madness delivered more than $410 million worth of media value for featured brands in telecasts, according to a report. That’s more than double Super Bowl LVI, which generated an estimated $170 million.
NCAA corporate partners, equipment companies and apparel brands including Capital One, Coca-Cola, AT&T, Nike, and Spalding benefited the most.
‘He is truly invaluable’: Dikembe Mutombo is still the NBA’s greatest ambassador for Africa
Key Takeaways
Dikembe Mutombo is a 4-time NBA Defensive Player of the Year, 8-time NBA All-Star, and was inducted into the Naismith Memorial Basketball Hall of Fame.
His No. 55 jersey was retired by the Nuggets and the Atlanta Hawks. But just as notable was that Mutombo was also named the NBA’s J. Walter Kennedy Citizenship Award winner twice for “outstanding service and dedication to the community.”
In 1997, he established the Dikembe Mutombo Foundation, “whose mission is to improve the health, education and quality of life for the people in the Congo.”
Mutombo opened a $29 million hospital in 2009 near the Congo’s capital city of Kinshasa, where 7.5 million people live in poverty.
Mutombo Coffee empowers female farmers to “break the fear of women to enter the coffee business
The Basketball Africa League began its second season on March 5 at Dakar Arena in Senegal
WNBA Star Donates Half Her Salary to Charity
Key Takeaways
New York Liberty center Tina Charles will donate half her WNBA salary to her foundation, Hopey's Heart, according to Doug Feinberg of the Associated Press.
The funds will go toward the purchase of more automatic external defibrillators, 16 of which will be heading to Europe in an effort to supply all EuroLeague women arenas with one on site.
Over the last few years, the WNBA star has purchased 142 AEDs. In addition to the AEDs, her foundation provides health care education and CPR training in schools, communities and recreation centers.